Privacy Policy

Effective Date: 11 June 2026

1. Introduction

SeaMoor Stays Ltd (“SeaMoor Stays”, “we”, “us”, “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store, disclose and protect your personal information when you:

  • Visit our website;
  • Make an enquiry;
  • Book a stay;
  • Register as a property owner;
  • Subscribe to marketing communications;
  • Contact us by telephone, email or social media.

SeaMoor Stays Ltd is the Data Controller responsible for your personal data.

Company Name: SeaMoor Stays Ltd
Company Number: 16339371
Registered Office: 128 City Road, London, EC1V 2NX
Email: hello@seamoorstays.co.uk

2. Information We Collect

We may collect and process the following categories of personal information:

Guests

  • Name
  • Postal address
  • Email address
  • Telephone number
  • Booking details
  • Payment information
  • Guest communications
  • Special requirements provided voluntarily

Property Owners

  • Name
  • Address
  • Email address
  • Telephone number
  • Bank details
  • Property details
  • Tax identification information
  • DAC7 information
  • Identity verification information where required

Website Visitors

  • IP address
  • Browser type
  • Device information
  • Website usage information
  • Cookie and analytics data

3. How We Use Your Information

We use your information to:

  • Respond to enquiries
  • Manage bookings and reservations
  • Provide property management services
  • Process payments
  • Communicate with guests and owners
  • Improve our services
  • Send marketing communications where consent has been provided
  • Comply with legal and regulatory obligations
  • Prevent fraud and protect our business interests

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

Contract

Where processing is necessary to:

  • Manage bookings
  • Provide accommodation services
  • Manage owner agreements

Legitimate Interests

To:

  • Improve our services
  • Respond to enquiries
  • Protect our business
  • Monitor website performance

Legal Obligation

To:

  • Comply with tax legislation
  • Meet DAC7 reporting requirements
  • Respond to lawful requests from regulators and government authorities

Consent

For:

  • Marketing communications
  • Newsletter subscriptions
  • Optional cookies and tracking technologies

You may withdraw consent at any time.

5. DAC7 and Regulatory Reporting

SeaMoor Stays may collect information from property owners to comply with tax reporting obligations, including DAC7 and any applicable HMRC reporting requirements.

Information collected may include:

  • Full name
  • Address
  • Date of birth
  • Tax Identification Number or National Insurance Number
  • Property ownership information

This information may be shared with HMRC or other relevant authorities where legally required.

6. Sharing Your Information

We may share your information with trusted third parties where necessary to provide our services.

These may include:

  • SuperControl
  • Airbnb
  • Booking.com
  • Vrbo
  • Payment processors
  • Professional advisers
  • IT and website providers
  • HM Revenue & Customs
  • Government or regulatory authorities where required by law

We do not sell personal information.

7. International Transfers

Some of our service providers may process data outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place to protect your information and comply with UK data protection laws.

8. Marketing Communications

If you have opted in to receive marketing communications, we may send information about:

  • Holiday accommodation
  • Local events
  • Special offers
  • Property management services
  • Business updates

You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

9. Data Retention

We only retain personal information for as long as necessary.

Typical retention periods include:

Information TypeRetention Period
Website enquiries12 months
Guest booking records7 years
Owner records7 years after the relationship ends
DAC7 documentationAs required by applicable legislation
Marketing recordsUntil consent is withdrawn

10. Security

We take appropriate technical and organisational measures to protect your personal information from:

  • Unauthorised access
  • Loss
  • Misuse
  • Alteration
  • Disclosure

However, no internet transmission can be guaranteed to be completely secure.

11. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of information
  • Restrict processing
  • Object to processing
  • Withdraw consent
  • Request transfer of your data

To exercise any of these rights, please contact us at hello@seamoorstays.co.uk.

12. Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve your concerns.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

Website: https://ico.org.uk

13. Cookies

Our website uses cookies and similar technologies to improve functionality, analyse website performance and enhance user experience.

Further information can be found in our Cookie Policy.

14. Changes to This Policy

We may update this Privacy Policy from time to time.

Any updates will be published on this page together with the revised effective date.

15. Contact Us

SeaMoor Stays Ltd
128 City Road
London
EC1V 2NX

Email: hello@seamoorstays.co.uk

Website: seamoorstays.co.uk